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Archive for December, 2007

20 Horrible Habits of Clients

Posted in General on December 1st, 2007

I came across the web and found this nice article today. It is really got into me.

Below is a common list of issues designers have to deal with while working with clients on projects and how to avoid or solve those issues in a professional manner.

1. Wanting Great Designs for Cheap Prices

Because everyone seems to have Photoshop and know a designer nowadays, many clients tend to have a bad idea of what design is worth. While it can be ok to have low prices when you are starting out, when you are confident enough and your work is good enough you should come up with prices that make it worth your time.

Many clients also try to outsource their projects to India and other places where designers work for rock bottom prices, but you need to stick behind your work and hold out for those clients who know what you are worth. Let them know why you are the best choice!

2. Asking you to Design on Spec

This is when clients want to see a finished design before they pay. You should avoid doing this as much as possible, but in times of desperation it could be he only option. Be confident though and let clients choose you based on your portfolio and not on spec. Be especially careful of designing on spec for people on classifieds and forums because it’s a common scam in places like those where they really are not clients, but designers themselves looking to steal your work and use it for their own projects.

3. Slow Payments

Some clients are notorious for paying slowly or not at all. The way I combat this is to ALWAYS require a down payment before I begin work. For smaller project I usually ask for all the money upfront and I never send the final files until I receive the last payments.

4. Not Planning out the Project Upfront

I find it extremely important to plan out a project as much as possible before starting work. Even if they have a tight deadline make it clear the project must be fully planned out before you begin. After all meetings and discussions are done write up an estimate listing all of the details of the project and your prices and terms.

5. Not Giving you all the Copy and Images Needed up Front

This is probably one of the most common bad habits of clients. I try to stress several times that I require all copy and images before I begin and this usually gets them to give it to me on time. Although don’t be surprised if you end up having to design using dummy text and make annoying adjustments later to fit the actual copy.

6. Not Having High Resolution Images for Print Projects

This is usually due to the fact that clients do no understand the fine points of resolution or that they just do not have any high resolution images available. Try recommend using high resolution stock photography or illustrations instead, but if they really must use those images try to keep them as small as possible. If this happens make sure you write in your contract that the images provided were of low resolution and may not reproduce well when printed.

7. Forcing you to use Poorly Designed Logos and Other Elements

Many times clients will ask you to include pre-existing logos or other design elements within the project you are working on. You will have to judge when and when not to argue this if you feel it hurts the overall design. Learning how to negotiate and inform clients on what you believe is best can be considered an art form and takes practice!

8. Can you Make that Type Bigger?

This has always been on ongoing battle between designers and clients and has become a sort of inside joke for designers. Even Paula Scher commented on the issue by naming on of her books Make It Bigger.

9. Asking for Way to Many Revisions

This one can be pretty easily avoided by establishing a set amount of revision rounds and initial concepts before starting a project. Make sure you get this in writing or at least save your emails where they agree to your specifications. This is most commonly done in the logo and identity design area of graphic design.

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